Privacy Policy
BLUEPEAK DIGITAL PTE. LTD. (UEN 202600137Z) ("Blue Peak", "we", "our", or "us") is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it.
1. Personal Data We Collect
When you interact with our website or contact us, we may collect the following:
- Full name and job title
- Company name and industry
- Business email address
- Phone number (if provided)
- Message content and AI interests you share with us
- Website usage data via Google Analytics 4 (anonymised)
2. Purpose of Collection
We collect your personal data solely for the following purposes:
- To respond to your demo requests and enquiries
- To schedule and conduct consultations or product walkthroughs
- To send relevant follow-up information about our services
- To improve our website and services through anonymised analytics
We will not use your personal data for any purpose beyond the above without your consent.
3. Disclosure of Personal Data
We do not sell, rent, or trade your personal data to third parties. We may share your data only with:
- Our internal team members who need it to respond to your enquiry
- Service providers who assist us in operating our website (e.g. email and analytics tools), bound by confidentiality obligations
- Authorities if required by Singapore law
4. Cookies and Analytics
Our website uses Google Analytics 4 to collect anonymised data about website traffic and usage patterns (e.g. pages visited, time on site). This data does not identify you personally. You may opt out by using the Google Analytics Opt-out Browser Add-on.
5. Retention of Personal Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 2 years.
6. Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.
7. Your Rights Under PDPA
Under Singapore's PDPA, you have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — request correction of inaccurate or incomplete data
- Withdrawal of consent — withdraw consent for us to use your data at any time
To exercise any of these rights, please contact us at . We will respond within 30 days.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at bluepeak.com.sg/privacy-policy.html. Material changes will be communicated via our website.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer: